Author: Katelyn Gray

• Just Decide Already: Choosing Which Business to Start

  

  Starting your own business means giving yourself the chance to shape your future in a way the corporate world never can. But that doesn’t mean the process will be simple or easy. You figure out pretty quickly that launching a service-based business is loaded with complicated questions you have to answer. And the first one…
• What Successful Business Owners Know

  

  As a business coach, people always ask me: how can I be more like these successful, confident business owners I see out there? And this is what I tell them. Success is not one-size-fits-all. Successful entrepreneurs know that what works for other people might not work for them. They know that for every question, there…
• Words Matter (Especially in Marketing)

  

  As a small business owner, it’s been important for me to pay attention to how I think and talk about my clients, and especially important for me to consider how I refer to my potential clients. This might be my background in journalism talking, but words absolutely matter, especially when it comes to marketing.
• 5 Easy Yoga Poses for Stress Relief

  

  Yoga poses, or asanas, have an extraordinary capacity to unravel the tightly woven threads of stress and offer solace to us brave but tired souls caught in the whirlwind of business ownership. When the stakes are high (and they often are!), yoga can be an oasis of tranquility and respite. Yoga’s fusion of physical postures,…
• Boundary Queen Behavior: Small Business Edition

  

  I’ll be the first to say setting and holding healthy boundaries with my clients has been crucial for my well-being as an entrepreneur, and I think this holds true for any small business owner. Without boundaries, it’s easy to become overwhelmed and overworked, leading to burnout and—worst of all—resentment. That’s the last feeling I want…
• How to Use Your Human Design Type For Business

  

  When I tell people I’m a Projector, they look at me funny. Where is my screen? My buttons? Where’s the lens?  When I follow up with, “No, I mean I’m a Projector in Human Design,” they look at me even funnier. I don’t blame them; just a few years ago, I’d never heard of Human Design…
• 5 Mistakes to Avoid When Starting Your Business

  

  As a full-time business consultant and former commercial loan officer, I’ve seen businesses at every stage, from scrappy start-ups to companies going on 50+ years. What I’ve noticed is that it’s much easier to thrive in business if you set yourself up for success from the start. The saying, an ounce of prevention is worth…
• The Importance of Finding Your Niche and How to Do It

  

  As a business coach and consultant, people routinely ask me whether they should have a niche (and if yes, how to find one). It’s an important question if you want to build a successful business, so let’s dig in and explore why finding your niche is important and how you can do it. First off,…
• Are Blogs Still Relevant in 2023?

  

  Ask 100 people whether blogs are still relevant, and you’ll get 100 different answers ranging from “no way!” to “absolutely!” But you’re probably here because you’re asking yourself whether you should start a blog to promote your business. And that answer depends entirely on whether the potential benefits of blogging are worth the time and energy it takes…
• How to Write Better Instagram Captions

  

  Because Instagram’s unquenchable thirst for fresh posts keeps you on the content creation hamster wheel, it makes sense to write captions that do something for your business. You want to grab the reader’s attention and share something of actual value/substance without pouring hours of time and energy into each post. After all, you have a…