Just Decide Already: Choosing Which Business to Start


Whether you want to start a side hustle or you’re laying the foundation for a full-fledged company, this guide will help you narrow down your options so you can start taking action and making money.


Starting your own business means giving yourself the chance to shape your future in a way the corporate world never can.

But that doesn’t mean the process will be simple or easy. You figure out pretty quickly that launching a service-based business is loaded with complicated questions you have to answer. And the first one is sometimes the toughest.

Picking the right business—and business model—is the first step. Let’s walk through the parts of this decision that matter most: why you want to do this, how much money you want to make, what kind of business model suits you, and how to tell people about it.